The causes for declining growth include increasing competitors, technological modifications making the product less interesting, modifications in shopper tastes and saturation of the market. At this stage, sales fail to grow, but they don’t decline significantly both. The saturation of consumer durables markets is brought on by most consumers who desire a sure product having […] Read More

The company’s newest plans include the opening of two large purchasing centres in China – one in Beijing and one in Wuxi City. These will take the total number of IKEA stores worldwide to over 310.

The US large opened its first Chinese department in 1999 and now has over 200 branches. ‘No market probably has the opportunities for us as China hopefully will,’ stated Schultz.

Under TQM, if high quality is improved and assured, then reject prices should fall and the demand for the merchan...

Read More