There isn’t any denying the sheer magnitude of the leisure industry worldwide – and it shows no sign of slowing down. With the AOL deal, Time Warner acquired a web based platform of twenty-two million subscribers _ together with CompuServe prospects _ for delivering its content to computer customers, a objective it has had for some time. It wanted unique content material and providers to tell apart itself from its rivals.
TWX brings the second-largest U.S. cable TELEVISION system with 13 million subscribers in Time Warner Cable and 3, 50,000 subscribers in its partially owned broadband web suppliers, Roadrunner; print media companies that embrace Time Integrated with 33 magazines similar to Entertainment Weekly, Fortune, Life, Individuals, Sports Illustrated, and Time, with an estimated 120 to 130 million readers and 21% share of the 1998 client journal promoting dollars; the eighth-largest e book publishing business, which incorporates Ebook-of-the-Month Membership, Time Life, Little Brown, and Warner Books; tv broadcasting with 10 cable channels together with CNN with a global attain of more than 1 billion, HBO with 30 million subscribers, TNT and TBS with 75 million houses, and WB Community; movie and TV manufacturing such as Warner Bros.
The new id, designed by Wolff Olins, was enacted onto all of AOL’s services on December 10, the date AOL traded independently for the first time for the reason that Time Warner merger on the New York Inventory Exchange below the symbol AOL. The corporate is renamed AOL Time Warner.
AOL – the nation’s largest on-line company with some 20 million subscribers – can pay about $166 billion in stock for Time Warner. With the Turner deal, Time Warner acquired these and several other cable properties, as well as a library of classic movies and cartoons.
A merger between America On-line (AOL) and Time Warner (TWX) was announced on January 10, 2000. Analysts famous the deal additionally represents a elementary shift in not only how content material providers will probably be structured in the new digital economic system, however how on-line firms are valued sooner or later.