In the U.S, business owners spend more than 0 billion in every year for digital marketing services, and this will include a variety of services such as web development, video production, and email marketing. However, the biggest chunk of this cash is spent on Search Engine Optimization (SEO). SEO focuses on enhancing the rank of a website on the search results, every time a customer turns to the internet to look for information. Here are some reasons why it is advisable to outsource SEO to freelancers or an agency providing the services.
SEO is a complicated task. While the idea behind SEO is pretty straightforward, it is not easy to get an easy to get your website on top of the search engine results. It takes a lot of research as well as deep understanding to learn how Google algorithms function. Google’s search algorithms process the words used in a search, the location and the relevance of the search to determine what information to provide. The Google algorithm changes all the time. In 2018, Google reported 3,234 updates, and this means that keeping up with the algorithm is a complex task for any business owner.
Most companies will find hiring an in-house SEO team expensive since the average salary of an SEO manager is , 712. Most companies will require more than one staff, and the business might have to part with more than a quarter of a million dollars every year as salary to SEO staff. In contrast, when you choose to outsource SEO, it will cost your firm ,000-,000.
When SEO is not your area of expertise; there is a need to make the right choice and outsource the services. When you, and your staff are not SEO experts; you need to make the right choice and let an SEO company take charge of your SEO campaigns.
To successfully run your business, you need specific tools, from machinery to software systems. It is the same case with SEO, but the required tools are costly. You do not need to spend hundreds of thousands of dollars to purchase software programs and marketing automation systems when you can hire SEO experts who already have the tools to take charge of the campaigns.
When one opts to outsource SEO to a full-service digital marketing firm, it will be a chance to access experts with additional skills apart from SEO. While SEO is the primary reason why you will retain the experts, they can also handle some of the marketing needs of your company in the future. With the help of an agency, you can find out more about video production and email marketing when you are ready for launch.